Yahoo is changing its distinctive logo for the first time in nearly two decades. Over the next Four Weeks they will be showcasing 30 different logos on there home page.
Each day over the next four weeks — the Silicon Valley company is showcasing 30 different logos on its home page. On Sept. 4, one of them will replace Yahoo’s distinctive purple Y! logo.
The company has decided on the new logo, but wants to showcase different looks to depict its change under its new CEO, Marissa Mayer.
Yahoo redesigned its logo shortly after it was founded and this will be the first major modification in Yahoo’s 18-year history, which will be decided via a “30 days of change” marketing campaign too find the new look logo. Chief Marketing Officer Kathy Savitt explained :
“The Yahoo logo is iconic; some people love it, some people hate it,”-”We decided to change it, to reflect new products … and depict our next chapter.”
“We’ve been talking about changing the logo since September,” Savitt says. “The timing is right. It will reflect our brand, which is entertaining, fun, engaging, delightful, playful.”