Google’s ingenious marketing and creative departments — the folks who tirelessly reinvent the company’s logo in the form of “doodles” have produced a new and equally irresistible gimmick.
If you go over to the Google Search homepage and hover your cursor over the “I’m Feeling Lucky” button, something pretty cool happens.
The button starts spinning like a slot machine before stopping at a random completion of the phrase, “I’m feeling…” Then, you click the button to experience some related corner of the online Google empire.
Just now, for example, I gave the button a whirl, and it stopped at “I’m Feeling Wonderful,”. When I clicked i was whisked away to some part of Google’s World Wonders Project, which highlights fascinating cultural sites from around globe.
“I’m Feeling Stellar” brings up image search results for the Orion Nebula. And so on.