This has to be one of the most futuristic-looking watch designs that I’ve seen in a long time. The Grow watch was designed by the London-based Shiro Studio for the Italian design house Alessi. The patterns are supposed to evoke the act of growing, but they also remind me of ripples in a pond.
The watch’s concept is derived from the ‘act of growing’ which often results in forms and patterns which we can all instinctively relate to.
The complete surface of the watch is covered with a ribbed texture, reminiscent of plants and muscle fibers. The ripples are even integrated into the watch face. The ripples start out subtly on the watch band but grow in intensity as they come together into the watch’s face. While this may slightly distort the view of its analog hands, it doesn’t make it dramatically harder to read.
The Grow Watch was presented to the public in Basel in March 2012 and will be manufactured by Seiko Instruments for Alessi later this year.